Yelling "Milk Tea, Boy!"
Te Amo Milk tea latest logo and identity
Brand New
No items found.
No items found.
No items found.
Locked Case
|
Curated By Brandcoat
Last updated on
August 16, 2024
Te Amo
latest identity
Te Amo, a milk tea franchise with a take-away focus that launched in 2019, mainly targets students and young customers with a fresh brand identity and lower prices than other brands. On the other hand, for investors, they provide a simple, optimum, and cost-effective franchising strategy that has greatly aided the brand's explosive growth.
Maintenance Notice
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
We are updating this case study to enhance your experience.
The rest of the information will be available again soon—thank you for your patience!
In the meantime, feel free to explore our Directory for more case studies.
No items found.
No items found.
The yelling face mascot is an excellent technique to get attention. In addition, the name is a play on the popular French phrase "I love you." Te Amo's brand identity was created with generation Z in mind, as seen by the simple and successful communication techniques that we can see in the distinctive and hilarious digital doodling in vivid color palettes.
As a result of these factors, the relatively new brand Te Amo has attracted a lot of interest and is projected to capture 4.7% of the massive Vietnamese milk tea market by 2022.
Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.
Related links
No items found.
No items found.
