Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house
Trung Nguyên E-coffee
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Legend coffee for everyone

Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house

Parent
Sub-brand
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Index
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Curated By Brandcoat
Last updated on
July 19, 2024

Launched in August 2019, Trung Nguyen E-Coffee is a coffee chain business owned by the Trung Nguyen Legend Group. Fast after its establishment, Trung Nguyen E-Coffee established itself as the leading franchise, attracting over a thousand Partners and expanding its reach across Vietnam. 

Trung Nguyên E-coffee Logo closer look
Trung Nguyên E-coffee Logo closer look

Officially launching on August 10th, 2019 with the zero-fee franchise policy and aiming to reach 3,000 stores in 63 cities and provinces in 2020, Trung Nguyen E-Coffee has quickly created a strong explosion. Thanks to the most beneficial cooperation policy, Trung Nguyen E-Coffee has considered an optimal solution for business and start-up communities and become the choice of more 1.000 partners all over the country.

Trung Nguyen Legend Article

Trung Nguyên E-coffee standard reception and uniform
Trung Nguyên E-coffee standard reception and uniform
tags
Single
Combination mark
2019 and Earlier
No Signature
Vietnamese
Ho Chi Minh City
Da Nang
Hanoi
Value Oriented
Trung Nguyên E-coffee Brand Evolution
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Brand Portfolio and Hierarchy
Trung Nguyên E-coffee's visual identity design awards
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Trademark
Trung Nguyên E-coffee
Industry
Consumer Discretionary
Sub-Industry
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Founded year
2019
Entry to Vietnam
Origin country
Vietnam
Project context
Sub-branding
Release date
August 2019
Main colors
Branding Agency