Vietcombank latest logo and identity
Vietcombank
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

The victory spirit

Vietcombank latest logo and identity

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Curated By Brandcoat
Last updated on
August 16, 2024

Vietcombank, formed in 1955, was the first Vietnamese governmental bank to become a publicly traded commercial bank. Vietcombank began as a specialist bank for international economic interactions, but it has since evolved into a multi-bank with multi-disciplinary operations that contribute significantly to the stability and development of the Vietnamese national economy. On the occasion of its 50th anniversary in 2013, Vietcombank unveiled a new corporate identity, commemorating key achievements and transformations while also preparing for a new stage of development.

The new Vietcombank logo maintains the bank's long-standing green color scheme, which signifies the strength of nature and the bank's goal to expand via the sustainable improvement of its standards and community engagement. The logo is now a stylised symbol on top of the wordmark, rather than a monogram of VCB letters as it was previously. The sign is meant to depict a connected letter V, the initial letter of the name, but also the spirit to win (V victory). The connection of letter V also refers to the unity of the heart with faith for a shared future with Vietnam's prosperity.

An interior view of the Vietcombank branch and teller area

Vietcombank logo

Characteristics like being "innovative," "consistent," "caring," "connected," "unique," and "secure" are fundamental to the new Vietcombank brand's various personalities. The Bank's dedication to these principles shows its appreciation for the confidence it has earned from its most valuable clients over the past half century.

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Vietcombank

tags
Dual
2019 and Earlier
Leading
Cool Colors
Ho Chi Minh City
Hanoi
Da Nang
Southern Vietnam
Northern Vietnam
Combination mark
Two Signature
Millennials
English
Lexical
Tech Savvy
Eco Conscious
.com.vn
B2C
B2B
B2G
Segmented
Vietcombank Brand Evolution
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Brand Portfolio and Hierarchy
Vietcombank's visual identity design awards
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Trademark
Vietcombank
Industry
Financials
Sub-Industry
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Founded year
1955
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
March 2013
Main colors
Branding Agency