Born in Vietnam for Vietnam

Bia Viet by Heineken Vietnam new logo and visual identity X Elmwood

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Index | Curated by Brandcoat

Last updated on Sep 19, 2024

In 2020, HEINEKEN Vietnam introduced Bia Viet, a brand that encapsulates the diverse and shared values of the Vietnamese people, offering a unique identity and taste that resonates with the nation. Bia Viet evolved over time, and by September 2023, a new version with a new look was released, offering deeper connections to Vietnamese culture in both taste and aesthetic appeal. Elmwood (Asia), an independent brand design consultancy, led the redesign with the mission of capturing the essence of Vietnam and establishing Bia Viet as the preferred choice among local beers.

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Credits

Saurabh Singh, Jessica Young, Lisa Balm, Leandro Crispim, Jonathan Lee, Patrick Ng

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Related links

Bia VIet

tags

Combination mark

Triple

2020 Onward

One Signature

Developing

Bia VIet brand evolution

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brand hierarchy

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Trademark

Bia VIet

Industry

Consumer Staples

Sub-Industry

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Founded year

2020

Entry to Vietnam

Origin country

Vietnam

Project context

Brand Refresh

Release date

September 2023

Main colors

Related Providers

Born in Vietnam for Vietnam

Bia Viet by Heineken Vietnam new logo and visual identity X Elmwood

Credits

Related links

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