Café Amazon’s new logo and visual identity
Café Amazon
latest identity

Taste of Nature

Café Amazon’s new logo and visual identity

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Casefile (~4 Min) | Curated by Brandcoat
Last updated on Dec 25, 2024

Café Amazon, a leading multinational Thai coffeehouse chain owned by PTT Public Company Limited, Thailand's largest state-owned oil and gas company, began its venture into the Vietnamese market in 2020. Despite its well-established presence and growth in Southeast Asia, the company found its Vietnamese expansion fraught with challenges due to an intensely competitive market, a different business environment, and the disruptions caused by the global COVID-19 pandemic.

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Café Amazon Vietnam

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tags
Single
Emblem
2020 Onward
One Signature
Established
Metaphorical
English
Café Amazon brand evolution
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Trademark
Café Amazon
Industry
Consumer Discretionary
Sub-Industry
No items found.
Founded year
2002
Entry to Vietnam
2020
Origin country
Thailand
Project context
Brand Refresh
Release date
September 2015
Main colors
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Brandcoat has been curating logos and brand identities since 2020.