Expect the unexpected
VPBank introduced the Cake sub-brand
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Sub-brand
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Cake
latest identity
Cake is a digital bank and considers as a product under VPBank and Be Group. Cake provides all services like a traditional bank, even easier and faster. You can open a bank account in just 2 mins anywhere using the phone app. With help from Rice Studios, Cake gets an unexpected visual identity in a good way for good reasons. Usually, financial services are focus on an older target audience. In our case, this is not the case! We got more vibrant colours, friendly and creative characteristics that attract a younger audience, which is the main goal of brand communications.
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