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Established in 2009, Couple TX has grown to become a leading fashion brand in Vietnam, renowned for its stylish and high-quality apparel for both men and women. In 2020, the brand underwent a significant rebranding to modernize its image and broaden its market appeal. The rebranding effort included a new logo and visual identity, characterized by contemporary and streamlined designs, moving away from its original couple-themed concept to cater to a wider audience.