Milo Dynamind new product line identity
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Milo Dynamind new product line identity

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Casefile (~4 Min) | Collab with Ogilvy Brand Design
Last updated on Jan 14, 2025

Midway through 2023, Milo Vietnam unveiled Milo Dynamind, a new and exciting product line with an unusual blend of ingredients like barley milk and refreshing mint flavor, this new product is formulated with taurine, green tea, zinc, and B group vitamins. The product's identity, packaging, and advertising campaign, crafted with the expertise of Ogilvy's Brand design team, stand as a testament to the impactful synergy of branding, packaging, and effective communication in the modern marketplace.

Milo Dynamind new product identity, packaging and promotional campaign X Ogilvy Brand Design

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Credits:

Ogilvy Brand Design

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Milo Dynamind

tags
Generation Z
Ho Chi Minh City
Hanoi
Da Nang
Natural
Urban
Dynamind (Milo) brand evolution
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Trademark
Dynamind (Milo)
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2022
Entry to Vietnam
Origin country
Vietnam
Project context
Revamped
Release date
June 2023
Main colors
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