New logo and brand identity for Galaxy Cinema
Galaxy Cinema
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Galaxy theaters seems to be more blue

New logo and brand identity for Galaxy Cinema

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Index | Curated by Brandcoat
Last updated on Jul 24, 2024

Galaxy Cinema, established in 2003, is one of Vietnam's leading cinema chains, known for its state-of-the-art facilities and a wide selection of films from various countries. In 2019, Galaxy Cinema embarked on a significant rebranding journey, introducing a new logo and brand identity that featured a more vibrant blue color scheme. This rebranding aimed to modernize the brand's appearance and create a more dynamic and engaging image for its audiences. The updated visual identity was designed to reflect the contemporary, youthful spirit of Galaxy Cinema while maintaining its commitment to providing top-notch entertainment experiences.

Logo lockups for Galaxy Cinema's new visual identity
Logo lockups for Galaxy Cinema's new visual identity

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The Galaxy Cinema, which opened in 2003, was Vietnam's first cinema complex designed to Hollywood standards. After more than 30 years in operation, the Galaxy Cinema group presently runs 18 cinema complexes around Vietnam. Galaxy Cinema, which has become a regular for moviegoers around the country, allows young individuals to watch the latest movies from not only Vietnam and Hollywood, but also Korea, Thailand, and Japan. Galaxy Cinema unveiled a new logo and brand design in 2019, going for a more blue and modern appearance.

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Galaxy Cinema

tags
Combination mark
Dual
2019 and Earlier
Ho Chi Minh City
Hanoi
Da Nang
Nha Trang
.vn
Hai Phong
Central Vietnam
National
Northern Vietnam
Southern Vietnam
Generation Z
Galaxy Cinema brand evolution
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brand hierarchy
Galaxy Cinema branding & creative design awards
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Trademark
Galaxy Cinema
Industry
Communication
Sub-Industry
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Founded year
2003
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
May 2019
Main colors
Branding Agency