Bon appétit, fur-friends!
HiRaw new logo, visual identity and packaging
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HiRaw!
latest identity
Established in early 2021, HiRaw is a leading supplier of high-quality raw pet food for both cats and dogs. They employ cutting-edge techniques in processing and packaging their products, with a focus on maintaining freshness—a challenging task with raw food. HiRaw selects only the finest ingredients for its pet food, which includes raw muscle meat, live organs, and backbones, as well as some veges. Aiming to distinguish itself from other dry and cooked pet food options in the Vietnamese market, HiRaw embarked on a rebranding initiative. M — N Associates was entrusted with the responsibility of creating a new visual identity for HiRaw, one that would effectively showcase the quality and freshness of its offerings.
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