Danh Hien Jewelers new logo and identity X Bratus

Founded in 1960 by Nguyễn Văn Hiển in the An Đông trading center of Saigon, Danh Hiển Jewelers is celebrated for its exquisite craftsmanship in the jewelry industry. Nguyễn Văn Hiển, born in 1916, started his career in Phnom Penh, Cambodia, where he crafted sophisticated royal jewelry before returning to Vietnam in 1954 to advance the jewelry craft in Saigon. Today, Danh Hiển Jewelers employs over 120 skilled artisans, combining traditional handcraft techniques with modern technology to produce high-quality gold and diamond jewelry. In 2014, Danh Hiển Jewelers underwent a significant rebranding with Bratus Agency, aiming to modernize their image while maintaining their rich heritage. The rebranding introduced a new logo inspired by the geometric elegance of diamonds, reflecting both luxury and tradition. This refreshed visual identity helped position Danh Hiển Jewelers as a leading brand in Vietnam's jewelry market and aimed to expand its international presence​.

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