TPBank latest logo and visual identity X ThiCao
TPBank
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

No.1 digital bank in vietnam

TPBank latest logo and visual identity X ThiCao

Before
After
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Index | Curated by Brandcoat
Last updated on Jul 03, 2024
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As a new and relatively small bank, TP Bank (previously Tien Phong Bank) is struggling to compete in the face of intense competition in the Banking & Finance industry, which has attracted significant institutional investment. ThiCao adopts a differentiation strategy aimed at not only revolutionizing the finance - banking servise but also establishing itself as a model of sophistication in the banking sector. Unique and emotionally engaging for both buyers and spectators.

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TPBank Case Study

tags
Dual
Logomark
2019 and Earlier
National
Hanoi
Ho Chi Minh City
Da Nang
Binh Duong
Can Tho
Hai Phong
.vn
Two Signature
Millennials
Acronym
Vietnamese
Tech Savvy
Value Oriented
Segmented
B2C
B2B
Urban
Urban Professionals
Mixed Temp
TPBank brand evolution
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brand hierarchy
TPBank branding & creative design awards
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Trademark
TPBank
Industry
Financials
Sub-Industry
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Founded year
2008
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
December 2013
Main colors
Branding Agency