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WINLife (WIN Stores) new logo and visual identity

Brand New

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Index | Curated by Brandcoat

Last updated on Jan 15, 2025

The WIN store is a part of Masan Group's new WINLife ecosystem, which aims to provide a seamless offline-to-online shopping experience for Vietnamese consumers. The first chain of 27 multi-convenience stores launched in September 2022 and plans to open 300 stores in 2023, offering a range of products and services such as necessities from WinMart+, financial services from Techcombank, pharmaceuticals from Dr. Win, F&B chains from Phuc Long, and telecommunications services from WinTel (previously Reddi).

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The exterior appearance and design of the WINLife store.

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2020 Onward

Developing

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WIN brand evolution

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Trademark

WIN

Industry

Consumer Staples

Sub-Industry

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Founded year

2022

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

September 2022

Main colors

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