The latest Eximbank Logo and Identity
Eximbank
latest identity
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IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

New look that energizes it

The latest Eximbank Logo and Identity

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Index | Curated by Brandcoat
Last updated on Jul 23, 2024

In 2018, Eximbank, one of Vietnam's oldest joint-stock commercial banks, undertook a significant brand refresh to modernize its image and strengthen its market presence. Established in 1989, Eximbank has been a key player in Vietnam's financial sector, with a wide network of branches and international partnerships. The rebranding initiative, launched in February 2018, introduced a new logo and visual identity designed to reflect the bank's commitment to innovation, reliability, and customer-centric services. This transformation aimed to rejuvenate the bank's image and better align with its strategic goals of growth and modernization​.

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The Vietnam Export-Import Commercial Joint Stock Bank operates throughout the country, with its headquarters in Ho Chi Minh City. Ho Chi Minh City, as well as 207 branches and transaction offices throughout the country, and has agency partnerships with 869 banks in 84 countries worldwide.

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Eximbank

tags
Single
2019 and Earlier
National
Hanoi
Hai Phong
Ho Chi Minh City
Da Nang
Nha Trang
Can Tho
Northern Vietnam
Central Vietnam
Southern Vietnam
.com.vn
Combination mark
Eximbank brand evolution
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brand hierarchy
Eximbank branding & creative design awards
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Trademark
Eximbank
Industry
Financials
Sub-Industry
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Founded year
1990
Entry to Vietnam
Origin country
Vietnam
Project context
Brand Refresh
Release date
February 2018
Main colors
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