GHTK (Giao Hang Tiet Kiem) new logo and identity
GHTK
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GHTK (Giao Hang Tiet Kiem) new logo and identity

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Casefile (~4 Min) | Curated By Brandcoat
Last updated on Dec 25, 2024

Founded in 2012, Giao Hang Tiet Kiem (GHTK) has established itself as a major player in the competitive Vietnamese logistics industry. Beginning its journey with a focus on providing cost‑effective and efficient delivery solutions, GHTK quickly gained traction within the rapidly expanding logistics sector. This commitment to innovation and customer‑centric services spearheaded its transformation into a leading force that reshapes the landscape of last-mile delivery in Vietnam. By January 2022, after ten years of operation, GHTK embarked on a rebranding journey led by the efforts of M — N Associates, marking a significant phase in its evolution.

GHTK new logo and identity X M — N Associates

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GHTK

tags
Mascot
Single
2020 Onward
Hero
Cool Colors
Millennials
Generation X
B2C
B2B
One Signature
National
Urban
Rural
.vn
Hanoi
Ho Chi Minh City
Nha Trang
Binh Duong
Da Nang
Northern Vietnam
Southern Vietnam
Central Vietnam
Leading
Mixed Temp
GHTK (Giao Hang Tiet Kiem) brand evolution
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Trademark
GHTK (Giao Hang Tiet Kiem)
Industry
Industrials
Sub-Industry
No items found.
Founded year
2012
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
July 2022
Main colors
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