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Mioto new logo, visual identity, and digital design
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Mioto
latest identity
Founded in 2017, Mioto has become a significant player in Vietnam's on-demand transportation market. The company's model digitally connects car owners and renters, disrupting traditional vehicle rental processes. Over the past five years, Mioto has grown from early stage startup into a well-established business, encountering numerous challenges along the way. Two major hurdles were improving the user experience and the brand's visual appeal to maintain and expand their market share. In response, Mioto partnered with NAR8 Studio for an extensive rebranding process in 2023. This new identity aimed to reinforce the company's mission, refine its digital experience, and elevate its visual appeal, creating a more vibrant and compelling brand experience to propel further market expansion.
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