Greenie Scoop Rebranded to Naked Flavors Gelato X NAR8
Naked Flavors
latest identity
IntroductionBrand StrategyVerbal IdentityVisual IdentityImplementationResults
About the case

Original is the new beauty

Greenie Scoop Rebranded to Naked Flavors Gelato X NAR8

Before
After
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Index
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Curated By Brandcoat
Last updated on
August 5, 2024

Naked Flavors gelato made its debut at the end of 2023, encapsulating a Neo Brutalism symphony of colorful indulgence. This groundbreaking brand, which encompasses impact across brand strategy, naming, digital, print, and motion, redefines how we perceive taste and design. Naked Flavors, inspired by the stark yet expressive nature of brutalist design, aims to transform the concept of indulgence.

At the core of Naked Flavors is its audacious typography, a bold statement that commands attention. True to its evocative name, Naked Flavors hides its identity within a vibrant, dreamlike landscape. The brand name itself becomes a puzzle, engaging customers in a playful hide-and-seek amid a riot of colorful patterns. This interactive aspect mirrors the delightful anticipation of savoring the first scoop of gelato.

Embarking on this vibrant journey, Naked Flavors invites you to immerse yourself in a world where every scoop is an artistic masterpiece, blending visual and culinary creativity in a unique experience.

Credits

Branding Agency: NAR8
Trung Nguyen | Quynh Doan | Tri Thong | Huy Nguyen | Dung Vu | Kay Trinh | Huy Vo | Linh K | Quang Phan | Thinh Nguyen | Ngoc Tran | Mi Lan | Dung Nguyen | Nhi Nguyen | Ha Vy

Photography Team: FPDB
Khánh Ngọc (PM) | Lavie (Producer) | Đức Bùi (CD) | Linh Tống (AD) |Như Bùi, Đức Choco, Vy Lam (Photographer) | Duy Khương (Lighting) | Hương Loan, Delilah Phan, Cheese Quỳnh Chi (Food Stylist) | Tống Duyên, Nhi Nguyễn(PA) | Min Dua (BTS) | Dylan Hoang (Retoucher)

Related Links

Naked Flavors Case Study


Collaborators: M.P / Eds | Ha Nhu | Phuong Nguyen
Interior Team: BODC

tags
One Signature
Wordmark
Single
B2C
Health Conscious
Premium experience
Niche
City Based
Ho Chi Minh City
Binh Duong
Generation Z
Urban
.com
2020 Onward
English
Suggestive
Cool Colors
Naked Flavors Gelato Brand Evolution
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Brand Portfolio and Hierarchy
Naked Flavors's visual identity design awards
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Trademark
Naked Flavors Gelato
Industry
Consumer Staples
Sub-Industry
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Founded year
2023
Entry to Vietnam
Origin country
Vietnam
Project context
Rebranding
Release date
December 2023
Main colors
Branding Agency