GHN (Giao hang nhanh) delivery company rebranding

GHN, Established in 2012 as a brand within the Scommerce e-logistics ecosystem. GHN (Giao Hàng Nhanh), which translates to "Fast Goods Delivery," was created to meet the demand for reliable delivery services in Vietnam's booming online retail market. Leveraging technology for advanced tracking and optimized routes, GHN quickly distinguished itself in the competitive logistics industry​. In 2022, GHN marked its 10th anniversary by unveiling a significant rebranding effort. This rebranding aimed to reflect the company's evolution and readiness for the next phase of growth.

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The new logo features a square package symbolizing GHN's core service and its commitment to delivering intact packages to customers. The vibrant orange and blue gradient color scheme conveys energy and modernity, while the tagline "Giao Siêu Nhanh, Giá Siêu Tốt" (Super Fast Delivery, Best Price) underscores GHN's commitment to continuous improvement in speed and cost-efficiency​ (GHN.VN Giao Hàng Nhanh)​​ (GHN.VN Giao Hàng Nhanh)​​ (GHN.VN Giao Hàng Nhanh)​.

This rebranding also positioned GHN as the primary face of Scommerce across various channels, enhancing brand recognition and aligning with the broader Scommerce group. Supported by strategic investments and significant funding from Temasek, this effort aimed to scale GHN’s technology and infrastructure, expanding their services and capabilities nationwide, and reinforcing their commitment to providing fast and reliable delivery services​ (KrASIA)​​ (vietnambiz)​.

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