Big C hypermarkets rebranded to be GO market
GO!
latest identity

Big C to GO!

Big C hypermarkets rebranded to be GO market

Before
After
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Index | Curated by Brandcoat
Last updated on Dec 25, 2024

Go! Malls, which are owned and operated by Central Group, one of the largest retailers in Asia, are being built in cities around Vietnam to meet the growing demand for modern shopping centers in the country. Go! Malls are well-branded and cheap to build, so their widespread deployment will provide Central Group a competitive edge in the property market and establish the company as a major player in the Vietnamese mass market after taking the place of Big C.

Go hypermarket logo closer look

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tags
Combination mark
Single
2019 and Earlier
One Signature
Suggestive
Ho Chi Minh City
Da Nang
Hanoi
Millennials
GO! Vietnam brand evolution
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brand hierarchy

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GO! branding & creative design awards

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Trademark
GO! Vietnam
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2018
Entry to Vietnam
2021
Origin country
Thailand
Project context
Rebranding
Release date
November 2018
Main colors
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