Sugarplum logo, visual identity and packaging
Sugarplum
latest identity

Too sweet to handle

Sugarplum logo, visual identity and packaging

Brand New
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Index | Curated By Brandcoat
Last updated on Dec 25, 2024

Launched in April 2023, Sugarplum is a Gen Z makeup brand established by Trang Ngo (Tracy), a renowned Vietnamese beauty vlogger known as Changmakeup across various social media channels. Collaborating with M — N Associates, Tracy embarked on a two-year journey to meticulously develop products, brand strategy, vision, and direction. This groundbreaking brand captures the essence of Gen Z through its bold, eco-friendly, and trendsetting products, perfectly reflecting their values and spirit.

The logo and overall design of Sugarplum are genuinely feminine and sweet.

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tags
Dual
Wordmark
2020 Onward
Generation Z
Female
Emerging
One Signature
.vn
Hanoi
Ho Chi Minh City
Da Nang
Lexical
Warm Colors
Sugarplum brand evolution
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Trademark
Sugarplum
Industry
Consumer Staples
Sub-Industry
No items found.
Founded year
2023
Entry to Vietnam
Origin country
Vietnam
Project context
Branding
Release date
April 2023
Main colors
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