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Launched in April 2023, Sugarplum is a Gen Z makeup brand established by Trang Ngo (Tracy), a renowned Vietnamese beauty vlogger known as Changmakeup across various social media channels. Collaborating with M — N Associates, Tracy embarked on a two-year journey to meticulously develop products, brand strategy, vision, and direction. This groundbreaking brand captures the essence of Gen Z through its bold, eco-friendly, and trendsetting products, perfectly reflecting their values and spirit.