Ngoc Tham Jewelry

latest identity

Honoring decades of craftsmanship

Ngọc Thẩm Jewelry new logo and identity

Before

After

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QuickCase (~2 Min) | Curated by Brandcoat

Last updated on Dec 11, 2024

Ngọc Thẩm Jewelry (NTJ), established in 1989 with the first jewelry store in My Tho city (Tien Giang). Nowadays and after 3 decades. NTJ aspires to become a leading jewelry supplier in Vietnam and the international market. The branding partner helped bring this vision to life by transforming NTJ image with a higher level of professionalism and creativity to convey the new directions and future development.

Ngọc Thẩm Jewelry (NTJ) logo transformation

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Related links

NTJ website

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tags

Dual

Letterform

2020 Onward

Luxury Seekers

One Signature

Segmented

Tiền Giang

Southern Vietnam

B2C

B2B

Can Tho

Urban

.com

Regional

Vietnamese

Descriptive

Founder Based

Ngoc Tham Jewelry (NTJ) brand evolution

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brand hierarchy

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Ngoc Tham Jewelry branding & creative design awards

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Trademark

Ngoc Tham Jewelry (NTJ)

Industry

Consumer Discretionary

Sub-Industry

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Founded year

1989

Entry to Vietnam

Origin country

Vietnam

Project context

Release date

October 2020

Main colors

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