Phở Lành logo and visual identity
Pho Lanh
latest identity

Healthier pho, in gorgeous bowls

Phở Lành logo and visual identity

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Curated By Brandcoat
Last updated on
August 16, 2024

In 2019, Phở Lành opened its doors with the goal of preserving the traditional flavor of the famous pho taste. With several locations around Hanoi, each one dedicated to the principles of "genuine green," "clean," and "healthy" and prepared to provide diners with an outstanding meals. Green, clean, and healthy ingredients, as well as every tool and material, are carefully selected according to environmentally friendly criteria, such as the use of PLASTICpeople materials in the dining area, all contribute to creating a very HEALTHY experience for all diners.

Phở Lành restaurant
The exterior look of Phở Lành restaurant

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Phở Lành logo
Phở Lành logo

Large traditional beautiful bowls, which have become the restaurant's signature look, are used not only for serving pho but also as interior decorations.

Extra-large, traditionally gorgeous Pho Lanh bowls
Extra-large, traditionally gorgeous Pho Lanh bowls

Disclaimer: This case study relies on publicly available information. While we aim for accuracy, details may be subject to change or interpretation.

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Phở Lành

Pho Lanh brand evolution
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Brand Portfolio and Hierarchy
Pho Lanh's visual identity and design awards
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Brand name
Pho Lanh
Sector
Consumer Discretionary
Founded year
2019
Vietnam Market Entry
Origin country
Vietnam
Project context
Branding
Release date
July 2019
Main colorS