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NEW
Notag
Brand New
Ardeo Eatery & Butcher logo and visual identety X Behalf Studio
Fiery fusion of culinary passion

Ardeo Eatery & Butcher logo and visual identety X Behalf Studio

Locked Case
Consumer Discretionary
|
Jun 2021
NEW
Notag
★ Awarded ★
Before
After
PetChoy Pet Food Rebranding X M — N Associates
Grow some ears and tails

PetChoy Pet Food Rebranding X M — N Associates

Locked Case
Consumer Staples
|
Jun 2021
NEW
Notag
Brand New
Wings milk tea logo and identity X 8AMSTUDIO
Bubble tea made easy

Wings milk tea logo and identity X 8AMSTUDIO

Locked Case
Consumer Staples
|
May 2021
NEW
Notag
Old
New
VNG new logo and visual identity designed In-House
Technology Champion Of Vietnam

VNG new logo and visual identity designed In-House

Locked Case
Information Technology
|
May 2021
NEW
Notag
Before
After
Every Half Coffee Roasters new logo and visual identity X NAR8
The unexpectedly interesting coffee

Every Half Coffee Roasters new logo and visual identity X NAR8

Casefile (~4 Min)
Consumer Discretionary
|
Apr 2021
NEW
Notag
Outdated
Brand New
M Village logo and visual identity X NAR8 (2021)
Together is always better

M Village logo and visual identity X NAR8 (2021)

Casefile (~4 Min)
Consumer Discretionary
|
Apr 2021
NEW
Notag
Foreigner
Localized
From Tops to Tops Market, Brand Localization in Vietnam
Tops of the worlds, Tops of the choice

From Tops to Tops Market, Brand Localization in Vietnam

Locked Case
Consumer Staples
|
Mar 2021
NEW
Notag
Parent
Sub-brand
Ha Chuc Cascara Tea new logo and visual identity
Journey to find quality

Ha Chuc Cascara Tea new logo and visual identity

Locked Case
Consumer Staples
|
Jan 2021
NEW
Notag
Before
After
Becamex new logo and visual identity X Sedgwick Richardson
Building A Trusted Future

Becamex new logo and visual identity X Sedgwick Richardson

Casefile (~4 Min)
Real Estate
|
Jan 2021
NEW
Notag
Parent
Sub-brand
VPBank introduced the Cake sub-brand X Rice Studios
Expect the unexpected

VPBank introduced the Cake sub-brand X Rice Studios

Locked Case
Financials
|
Jan 2021
NEW
Notag
Before
After
Viettel new logotype and identity X JW Thomson
Digital age, digital society and digital bubbles

Viettel new logotype and identity X JW Thomson

Locked Case
Communication
|
Jan 2021
NEW
Notag
Old
New
Ho Chi Minh City Metro new logo and identity
The logo is better but we still waiting :)

Ho Chi Minh City Metro new logo and identity

Locked Case
Industrials
|
Jan 2021
NEW
Notag
Outdated
Old
New
Finhay new logo and identity X InSpace Creative
A green light for millennials

Finhay new logo and identity X InSpace Creative

Locked Case
Financials
|
Dec 2020
NEW
Notag
Brand New
Ambrosia Café Bistro gets new logo and identity X Xolve
A scent of tasty smoke!

Ambrosia Café Bistro gets new logo and identity X Xolve

Locked Case
Consumer Discretionary
|
Dec 2020
NEW
Notag
Brand New
Ngoặm latest logo and identity designed X Cohe
A cultural food remix

Ngoặm latest logo and identity designed X Cohe

QuickCase (~2 Min)
Consumer Discretionary
|
Dec 2020
NEW
Notag
Brand New
Vietravel Airlines latest logo and identity
Let the kite fly free!

Vietravel Airlines latest logo and identity

Locked Case
Industrials
|
Dec 2020
NEW
Notag
Before
After
Ngọc Thẩm Jewelry new logo and identity X M — N Associates
Honoring decades of craftsmanship

Ngọc Thẩm Jewelry new logo and identity X M — N Associates

Locked Case
Consumer Discretionary
|
Oct 2020
NEW
Notag
Brand New
Ting logo and identity X Rice
Folk art revived!

Ting logo and identity X Rice

Locked Case
Financials
|
Oct 2020
NEW
Notag
Before
After
Cát Tường - Phú Hưng new logo and identity X inSpace
What a distinctive fleur-de-lis!

Cát Tường - Phú Hưng new logo and identity X inSpace

Locked Case
Real Estate
|
Sep 2020
NEW
Notag
Parent
Sub-brand
NovaLand introduced the NovaWorld sub-brand, designed in-house
Luxary dounats in vibrant colours

NovaLand introduced the NovaWorld sub-brand, designed in-house

Locked Case
Real Estate
|
Aug 2020
NEW
Notag
Parent
Sub-brand
Shopee Food Mobile App Sub-Branding
Shopee eats Now!

Shopee Food Mobile App Sub-Branding

Locked Case
Consumer Discretionary
|
Aug 2020
NEW
Notag
Brand New
Gaieté gets new logo and identity X M — N Associates
Unboxing the extraordinary femininity

Gaieté gets new logo and identity X M — N Associates

Locked Case
Consumer Discretionary
|
Aug 2020
NEW
Notag
Before
After
Okkio Caffe Rebranding X Cho Choi Creative
FOUND & BEEN FOUND

Okkio Caffe Rebranding X Cho Choi Creative

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2020
NEW
Notag
Outdated
Old
New
Bakes refreshed visual identity 2020 X The Lab Saigon
Bakes on any occasion

Bakes refreshed visual identity 2020 X The Lab Saigon

Casefile (~4 Min)
Consumer Discretionary
|
Aug 2020
NEW
Notag
Before
After
Gojek lands in Vietnam after merging their hyperlocal unit GoViet
More green helmets in the streets

Gojek lands in Vietnam after merging their hyperlocal unit GoViet

Locked Case
Industrials
|
Aug 2020
NEW
Notag
Brand New
GIONG cafe logo, identity, and packaging X gm creative
Echoes of the Past

GIONG cafe logo, identity, and packaging X gm creative

Casefile (~4 Min)
Consumer Discretionary
|
Jul 2020
NEW
Notag
Brand New
Lá Lành latest logo and identity X Rice Studios
From the farm to the table

Lá Lành latest logo and identity X Rice Studios

QuickCase (~2 Min)
Consumer Staples
|
Jul 2020
NEW
Notag
Before
After
Farmers Market new logo and visual identity X NBK Design
Healthy food, healthy you

Farmers Market new logo and visual identity X NBK Design

Locked Case
Consumer Staples
|
Jul 2020
NEW
Notag
Parent
Sub-brand
Minh Tien Coffee shop new logo and visual identity X Bratus
Bringing coffee enthusiasts together

Minh Tien Coffee shop new logo and visual identity X Bratus

Casefile (~4 Min)
Consumer Discretionary
|
Jun 2020
NEW
Notag
Parent
Sub-brand
AnAn Saigon introduced the Pot Au Pho sub-brand X COHE
A futuristic noodle bar

AnAn Saigon introduced the Pot Au Pho sub-brand X COHE

Locked Case
Consumer Discretionary
|
Jun 2020
NEW
Notag
Before
After
Couple TX new logo and visual identity
Farewell to the goose couple

Couple TX new logo and visual identity

Locked Case
Consumer Discretionary
|
Jun 2020
NEW
Notag
Before
After
Phong Vũ new logo and identity
Made up of 3 symbols – square, circle and triangle

Phong Vũ new logo and identity

Locked Case
Consumer Discretionary
|
Jun 2020
NEW
Notag
Before
After
JetstarPacific become Pacific Airlines with a new logo and brand identity
let's Return to the original name

JetstarPacific become Pacific Airlines with a new logo and brand identity

Locked Case
Industrials
|
Jun 2020
NEW
Notag
Old
New
Hung Thinh Corporation new logo and identity X Bratus
New and powerful presence

Hung Thinh Corporation new logo and identity X Bratus

Locked Case
Real Estate
|
Jun 2020
NEW
Notag
Brand New
Tbd Construction new logo and identity X the lab Saigon
WE ARE WHAT WE BUILD

Tbd Construction new logo and identity X the lab Saigon

Locked Case
Industrials
|
Jun 2020
NEW
Notag
Out of Business
Brand New
Saigon Casa Café logo and visual identity
Mirror dimension cafe!

Saigon Casa Café logo and visual identity

Locked Case
Consumer Discretionary
|
May 2020
NEW
Notag
Before
After
Hữu Toàn Group new logo and identity
Chim Lac Power Systems

Hữu Toàn Group new logo and identity

Locked Case
Industrials
|
Mar 2020
NEW
Notag
Before
After
Ruco International Clinic latest logo and identity X M — N Associates
The allure of feminine humans

Ruco International Clinic latest logo and identity X M — N Associates

Locked Case
Health Care
|
Feb 2020
NEW
Notag
Brand New
Dòng Dòng latest logo and identity
Bags with Saigon's colorful signs

Dòng Dòng latest logo and identity

QuickCase (~2 Min)
Consumer Discretionary
|
Feb 2020
NEW
Notag
Before
After
4P's latest logo and identity X Rice Studios
Platforms for Peace

4P's latest logo and identity X Rice Studios

QuickCase (~2 Min)
Consumer Discretionary
|
Jan 2020
NEW
Notag
Parent
Sub-brand
4P's Corporation introduced Pizza 4P's as sub-brand X Rice Studios
An Earth-to-People Pizza

4P's Corporation introduced Pizza 4P's as sub-brand X Rice Studios

Locked Case
Consumer Discretionary
|
Jan 2020
NEW
Notag
Before
After
VNG Cloud new logo and visual identity designed In-House
Trusted Partner for Digital Transformation

VNG Cloud new logo and visual identity designed In-House

Locked Case
Information Technology
|
Nov 2019
NEW
Notag
Before
After
Masterise Homes new logo and visual identity X Sedgwick Richardson
The Rise Of A Master

Masterise Homes new logo and visual identity X Sedgwick Richardson

Casefile (~4 Min)
Real Estate
|
Nov 2019
NEW
Notag
★ Awarded ★
Before
After
Minh Tien Group new logo and visual identity X Bratus
Value from Origin

Minh Tien Group new logo and visual identity X Bratus

SuperCase (~6 Min)
Consumer Staples
|
Nov 2019
NEW
Notag
★ Awarded ★
Parent
Sub-brand
Minh Tien Coffee new logo and visual identity X Bratus
Misty Mountains' Original Coffee

Minh Tien Coffee new logo and visual identity X Bratus

Locked Case
Consumer Staples
|
Nov 2019
NEW
Notag
★ Awarded ★
Parent
Sub-brand
Coffilia by Minh Tien Coffee new logo and visual identity X Bratus
The Culture of Misty Realms

Coffilia by Minh Tien Coffee new logo and visual identity X Bratus

Locked Case
Consumer Staples
|
Nov 2019
NEW
Notag
Before
After
MB Bank gets new logo and Identity X Prophet X CAAY
The Star in motion

MB Bank gets new logo and Identity X Prophet X CAAY

Locked Case
Financials
|
Nov 2019
NEW
Notag
Before
After
Bosgaurus Coffee Roasters new logo, visual identity and packaging
Minimalism is privilege

Bosgaurus Coffee Roasters new logo, visual identity and packaging

Casefile (~4 Min)
Consumer Discretionary
|
Oct 2019
NEW
Notag
Foreigner
Localized
UNIQLO Japanese casual wear arrived to Vietnam X Rice
Wear it for a better life

UNIQLO Japanese casual wear arrived to Vietnam X Rice

Locked Case
Consumer Discretionary
|
Oct 2019
NEW
Notag
Before
After
The lab Saigon new logo, identity and office X in-house
Which out from the rats!

The lab Saigon new logo, identity and office X in-house

Locked Case
Communication
|
Oct 2019
NEW
Notag
Before
After
Nguyen Kim new logo and visual identity
For better living

Nguyen Kim new logo and visual identity

Locked Case
Consumer Discretionary
|
Oct 2019
NEW
Notag
★ Awarded ★
Brand New
PLASTICPeople latest logo and identity designed by Rice Creative
The plastic age has arrived

PLASTICPeople latest logo and identity designed by Rice Creative

Casefile (~4 Min)
Materials
|
Sep 2019
NEW
Notag
★ Awarded ★
Before
After
STADA Vietnam relaunched as STELLA Pharma X Bratus
Star of the Pharmaceutical Industry

STADA Vietnam relaunched as STELLA Pharma X Bratus

Locked Case
Health Care
|
Aug 2019
NEW
Notag
Brand New
Te Amo Milk tea latest logo and identity
Yelling "Milk Tea, Boy!"

Te Amo Milk tea latest logo and identity

Locked Case
Consumer Discretionary
|
Aug 2019
NEW
Notag
Parent
Sub-brand
Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house
Legend coffee for everyone

Trung Nguyên Coffee introduced the E-Coffee sub-brand, designed in-house

Locked Case
Consumer Discretionary
|
Aug 2019
NEW
Notag
Old
New
SABECO latest logo and visual identity designed in-house
Spot the Difference!

SABECO latest logo and visual identity designed in-house

Locked Case
Consumer Staples
|
Aug 2019
NEW
Notag
Brand New
Phở Lành logo and visual identity
Healthier pho, in gorgeous bowls

Phở Lành logo and visual identity

Locked Case
Consumer Discretionary
|
Jul 2019
NEW
Notag
Brand New
KSOUL Studio gets new logo and identity X M — N Associates
Minimalist designs, maximizes functionality

KSOUL Studio gets new logo and identity X M — N Associates

Locked Case
Industrials
|
Jul 2019
NEW
Notag
Before
After
TooCha new logo and identity X M — N Associates
Milktea Toooogether

TooCha new logo and identity X M — N Associates

Locked Case
Consumer Discretionary
|
Jul 2019
NEW
Notag
Before
After
HiPB Coffee new logo and identity X InSapce
This monogram has straw!

HiPB Coffee new logo and identity X InSapce

Locked Case
Consumer Discretionary
|
Jul 2019
NEW
Notag
Old
New
Baozi new logo and visual identity X behalf
When east meets west

Baozi new logo and visual identity X behalf

QuickCase (~2 Min)
Consumer Discretionary
|
May 2019
NEW
Notag
Out of Business
Foreigner
Localized
BAEMIN food delivery app arrived in Vietnam with help from Rice Studios
The turquoise arrived to streets

BAEMIN food delivery app arrived in Vietnam with help from Rice Studios

Locked Case
Consumer Discretionary
|
May 2019
NEW
Notag
Before
After
New logo and brand identity for Galaxy Cinema
Galaxy theaters seems to be more blue

New logo and brand identity for Galaxy Cinema

Locked Case
Communication
|
May 2019
NEW
Notag
Before
After
KidsPlaza new logo and identity X Richard Moore Associates
Mom's best friend

KidsPlaza new logo and identity X Richard Moore Associates

Locked Case
Consumer Discretionary
|
May 2019
NEW
Notag
Before
After
HABECO new logo and identity were designed in-house with help from Dentsu Vietnam
Transformation in the context of the new

HABECO new logo and identity were designed in-house with help from Dentsu Vietnam

Locked Case
Consumer Staples
|
Apr 2019
NEW
Notag
Previous
Current
BOO new logo and visual identity X Rice Studios
Made in the street

BOO new logo and visual identity X Rice Studios

Locked Case
Consumer Discretionary
|
Mar 2019
NEW
Notag
Outdated
Before
After
BoBaPoP tea bar latest logo and visual identity
The French Bulldog rise again

BoBaPoP tea bar latest logo and visual identity

Locked Case
Consumer Discretionary
|
Feb 2019
NEW
Notag
★ Awarded ★
Before
After
Maritime Commercial Bank (MSB) new logo and identity X Landor and Fitch
Adapted for the next technological era

Maritime Commercial Bank (MSB) new logo and identity X Landor and Fitch

Locked Case
Financials
|
Jan 2019
NEW
Notag
★ Awarded ★
Before
After
ANGIA new logo and visual identity X Bratus
Emphasize action spirit for better positioning

ANGIA new logo and visual identity X Bratus

Locked Case
Real Estate
|
Jan 2019
NEW
Notag
Parent
Sub-brand
Zalo Ai new logo and visual identity designed In-House
Artificial Intelligence for the daily life

Zalo Ai new logo and visual identity designed In-House

Locked Case
Information Technology
|
Dec 2018
NEW
Notag
Outdated
Brand New
Be ride-hailing firm old logo and identity X Rice Studios
OK, then, let it bee!

Be ride-hailing firm old logo and identity X Rice Studios

Locked Case
Industrials
|
Nov 2018
NEW
Notag
Before
After
Big C hypermarkets rebranded to be GO market
Big C to GO!

Big C hypermarkets rebranded to be GO market

Locked Case
Consumer Staples
|
Nov 2018
NEW
Notag
Brand New
The Local Beans's new logo and visual identity X ECH Creative Agency
Cultural and community blend

The Local Beans's new logo and visual identity X ECH Creative Agency

QuickCase (~2 Min)
Consumer Discretionary
|
Oct 2018
NEW
Notag
Out of Business
Old
New
SCB (Saigon Commercial Bank) new logo and identity X Freshbrand
Do not stretch the text!

SCB (Saigon Commercial Bank) new logo and identity X Freshbrand

Locked Case
Financials
|
Oct 2018
NEW
Notag
Parent
Sub-brand
Marcel introduced the Café Marcel sub-brand X The Lab Saigon
The French Take on Brunch

Marcel introduced the Café Marcel sub-brand X The Lab Saigon

Locked Case
Consumer Discretionary
|
Sep 2018
NEW
Notag
Outdated
Before
After
GHN new logo and visual identity (2018)
Fast delivery nationwide

GHN new logo and visual identity (2018)

Locked Case
Industrials
|
Sep 2018
NEW
Notag
★ Awarded ★
Before
After
Leman Jewelry latest logo and identity X M — N Associates
Diamond shapes for dummies

Leman Jewelry latest logo and identity X M — N Associates

Locked Case
Consumer Discretionary
|
Aug 2018
NEW
Notag
Parent
Sub-brand
Zalo Group new logo and visual identity designed In-House
Technology <to impact /> Vietnam

Zalo Group new logo and visual identity designed In-House

Locked Case
Information Technology
|
Jul 2018
NEW
Notag
Before
After
Dem.vn and Vuanem.vn merged into VuaNem X Richard Moore Associates
Take a nap on it before you buy it

Dem.vn and Vuanem.vn merged into VuaNem X Richard Moore Associates

QuickCase (~2 Min)
Consumer Discretionary
|
Jul 2018
NEW
Notag
Old
New
Zalo App new logo and visual identity designed In-House
Talk to your love

Zalo App new logo and visual identity designed In-House

Locked Case
Communication
|
Jul 2018
NEW
Notag
Parent
Sub-brand
AnAn Saigon introduced the Nhau Nhau sub-brand X The Lab Saigon
Memorable nights that we can't remember

AnAn Saigon introduced the Nhau Nhau sub-brand X The Lab Saigon

Locked Case
Consumer Discretionary
|
Jun 2018
NEW
Notag
★ Awarded ★
Before
After
Guta cafe latest logo and identity X M — N Associates
The iconic small chair

Guta cafe latest logo and identity X M — N Associates

Locked Case
Consumer Discretionary
|
May 2018
NEW
Notag
Before
After
Bamboo Airways new logo and identity X LIFT Aero Design
Is it the largest bamboo leaf?

Bamboo Airways new logo and identity X LIFT Aero Design

QuickCase (~2 Min)
Industrials
|
Apr 2018
NEW
Notag
Before
After
Owen new logo and visual identity
Fashion brand for men

Owen new logo and visual identity

Locked Case
Consumer Discretionary
|
Mar 2018
NEW
Notag
Old
New
The latest Eximbank Logo and Identity
New look that energizes it

The latest Eximbank Logo and Identity

Locked Case
Financials
|
Feb 2018
NEW
Notag
Before
After
Ngoc Suong new logo and identity X InSpace creative
Ngoc Suong Saigon

Ngoc Suong new logo and identity X InSpace creative

Locked Case
Consumer Discretionary
|
Feb 2018
NEW
Notag
Old
New
The most recent branding and logo for Gong Cha Vietnam
It's Tealicious

The most recent branding and logo for Gong Cha Vietnam

QuickCase (~2 Min)
Consumer Discretionary
|
Jan 2018
NEW
Notag
Outdated
Old
New
LienVietPostBank logo and visual identity
One and only postel bank

LienVietPostBank logo and visual identity

Locked Case
Financials
|
Dec 2017
NEW
Notag
Before
After
Sacombank latest logo and visual identity
Together for Development

Sacombank latest logo and visual identity

Locked Case
Financials
|
Dec 2017
NEW
Notag
Before
After
Hoa Phat Group new logo and identity X Dentsu Vietnam
Making a more precise future path

Hoa Phat Group new logo and identity X Dentsu Vietnam

Locked Case
Materials
|
Nov 2017
NEW
Notag
Before
After
Rooster Beers Rebranding X Rice Studios
Be simple, be proud like a rooster

Rooster Beers Rebranding X Rice Studios

Locked Case
Consumer Staples
|
Sep 2017
NEW
Notag
Parent
Sub-brand
Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio
Burger made the french way

Marcel introduced the Marcel Gourmet Burger sub-brand X Behalf Studio

Locked Case
Consumer Discretionary
|
Aug 2017
NEW
Notag
Brand New
Marcel Restaurants Latest logo and identity
A taste of the French vibe

Marcel Restaurants Latest logo and identity

Locked Case
Consumer Discretionary
|
Aug 2017
NEW
Notag
Outdated
Old
New
Ban Viet Bank (Viet Capital Bank) logo and visual identity
A Phoenix rose from the ashes

Ban Viet Bank (Viet Capital Bank) logo and visual identity

Locked Case
Financials
|
Aug 2017
NEW
Notag
Before
After
L'Usine latest logo and identity X Rice Studios
Oh it was U not V!

L'Usine latest logo and identity X Rice Studios

Locked Case
Consumer Discretionary
|
Jun 2017
NEW
Notag
Out of Business
Old
New
Guru Sports Bar new logo and visual Identity X InSpace
The mastar of Sports Bars

Guru Sports Bar new logo and visual Identity X InSpace

Locked Case
Consumer Discretionary
|
Jun 2017
NEW
Notag
Outdated
Before
After
Bakes new logo and visual identity
Celebrating Pastry Love

Bakes new logo and visual identity

Casefile (~4 Min)
Consumer Discretionary
|
May 2017
NEW
Notag
Before
After
Vietnamobile latest logo and visual identity
The Big-Hearted Network

Vietnamobile latest logo and visual identity

Locked Case
Communication
|
May 2017
NEW
Notag
Old
New
Vietinbank latest logo and identity
Improve the value of life

Vietinbank latest logo and identity

Locked Case
Financials
|
May 2017
NEW
Notag
Brand New
Ănăn Saigon logo and identity X The Lab Saigon
A Mix of tradition and modernity

Ănăn Saigon logo and identity X The Lab Saigon

Locked Case
Consumer Discretionary
|
Apr 2017
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Brandcoat has been curating logos and brand identities since 2020.